
Turn your claim into a competitive advantage.
Early accessIs your business
navigating a forest of confusion?
lost in a forest of regulations?
caught in a maze of compliance?
looking for a green claim validator?
A reliable, automated tool that verifies if your sustainability claims comply with EU regulations.
Ready for 2026: Green Compliance
From 2026, the EU Directive to Empower Consumers for the Green Transition becomes mandatory. Sustainability is already central in European policy — we can help you achieve compliance ahead of time.
Honest green claims pay off
Studies show that 70% of consumers are more likely to choose products with credible sustainability claims, as they are becoming increasingly conscious in their purchasing decisions.
Build trust,
lead the way
Transparent sustainability claims not only ensure compliance — they empower consumers to make confident, eco-conscious decisions, helping your brand lead the way toward a more sustainable future.
Stay ahead!
Early accessDon’t wait for 2026. Ensure your sustainability claims are credible, compliant, and ready for the future.
Meet the Team
Chamaeleon was founded by a multidisciplinary team combining legal, technological, and operational expertise. Laura Geeroms, our founder, is a legal researcher currently pursuing a PhD in sustainable finance and, for several years, has cultivated a strong professional interest in greenwashing — dissecting the rapidly evolving regulatory landscape that ensures corporate green claims are genuinely fair. Jodi De Loof, co-founder, brings a strong track record in leadership and strategic transformation, while our CTO Senne Bels is a seasoned engineer with deep experience in building robust, scalable software. Together, we are uniquely positioned to translate complex EU legislation into smart, actionable tools for businesses.
Green Claim Validation
At Chamaeleon, we offer automated green claim validations that help businesses — both SMEs and large corporations — verify their environmental claims against current and evolving EU regulations. Our proprietary solution streamlines the validation process to ensure statements you make about sustainability are both credible and compliant.
We stay on top of EU regulations so you don’t have to.
Our experts continuously track EU directives, standards, and policy updates related to
environmental claims.
By using our green claims validator, you eliminate the need to invest heavily in specialized
in-house expertise—saving both time and resources, while ensuring compliance.
Whether you manage a single product line or a portfolio of thousand! Based on a few simple questions, our technology makes it easy to processes claims, ensuring accuracy and compliance at scale.
How does it work?
1. Enter your green claim
Start by entering the statement you wish to validate. This can be any claim made in advertising, on your website, or in voluntary product documentation.
2. Provide your context
Answer a few straightforward questions about the context of your claim. Based on your input, our tool can determine which legal standards and regulations should be applied.
3. Receive a risk assessment report
You will receive a tailored report highlighting potential risks, indicating whether your green claim might be considered misleading under applicable rules.
Green Claim Validation - Pricing
€ 10,00 / validation
Pay as you go
No monthly fee,
buy credits as needed.
10 credits for € 10,00.
Price per validation: € 10,00
€ 20,00 / month
Small plan
10 validations
/ month
€ 5,00 discount after that for extra validations.
Price per validation: € 2,00
€ 50,00 / month
Medium plan
30 validations
/ month
€ 5,00 discount after that for extra validations.
Price per validation: € 1,67
€ 100,00 / month
Large plan
75 validations
/ month
€ 5,00 discount after that for extra validations.
Price per validation: € 1,33
Enterprise 75+
Custom Pricing
Custom setups for enterprises with high validation volumes — tailored plans, priority support, and flexible pricing.
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